Krispy Kreme comes to Tokyo!!

About two weeks ago I noticed that a cafe on Shinjuku Southern Terrace had closed up and in the window I saw a sign: KRISPY CREME COMING IN “11 DAYS” I was pretty surprised by this, and kind of stoked. I never lived in an area that had a Krispy Kreme before, only visited, but I had tasted them and had heard people’s almost reverence for them. So Saturday I strode by their local on their grand opening day, and as I should have expected, the line was a extremely long and intimidating. … I thought to myself, “only Japanese would line up like that for donuts!” However, I would come to learn that to be a hasty judgment.

So when the opportunity arose this afternoon to give it another shot I thought surely that at 4pm on a Monday afternoon the line could not be nearly as long as in the evening of opening day. I was totally wrong, it was even longer due to the place being featured on various TV shows. In all I waited in line about 32 minutes and actually saved myself another 15 minutes of waiting by choosing to only get the “assorted dozen” pack. I went upstairs expecting all seats to be taken, but the place was fairly empty. … I noticed there were many AC outlets along the countertop inviting one to bring their laptop or other electronic gadget for a nice long stay. The interior was very cozy indeed and a hanging LCD TV showed various Krispy Kreme openings around the U.S…. I soon realized Japanese weren’t the only ones lining up for their Krispy Kremes.

…I ate the chocolate covered one with rainbow sprinkles first, and with the very first taste I realized that there were not just ordinary donuts. I could understand while people otherwise deprived of such donuts would find themselves willing to wait in borderline-ludicrous lines. … Compared to the largest donut chain in Tokyo, Mister Donut, there is just no comparison. I always knew Mister Donut was putting out a substandard product, and upon once again consuming a real donut, well, I don’t think I will ever slum it and be eating a donut away from my own hometown Krispy Kreme. Upon leaving with my leftover donuts in the huge logo emblazoned box, I offered to sell it to two young j-girls for go-ju-man ($5,000).

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